Tag Archives: Japan

Snazzy Copy, Graphics, Pixels Prompt Four Magellan Awards!

4 Nov
sevenstarscollage

Seven Stars Over Japan ad campaign materials. IRT Photo

We’re celebrating!

Travel Weekly magazine just published  winners of its 2016 “Magellan Awards” — the travel industry’s “Oscar.”

And The Society of International Railway Travelers® won four: three Golds and one Silver.

Gold Award —Seven Stars Over Japan” marketing campaign:

Mission: Introduce the world’s newest and most exclusive train – Kyushu’s Seven Stars – to the Western luxury travel market.

Time frame: 11 months.

Room for error: None. (We’d chartered the entire train!)

Campaign: Email blitz, oversized postcards, blog posts, brochure, web presence, news release announcing our latest “World’s Top 25 Train®.”

Crowning glory: Two specially commissioned Seven Stars posters/postcards, courtesy of our Magellan Award-winning designer, Stephen Sebree, of Moonlight Graphic Works.

Result: The tour sold out in two months!

7_stars_big_train

Seven Stars in Kyushu poster. Japan’s first luxury train, the Seven Stars was recently named one of The Society of International Railway Travelers’ “World Top 25 Trains®.”  Poster design by Stephen Sebree, Moonlight Graphic Works

2 Gold Awards — IRT Website (www.irtsociety.com):

As a highly focused, independent travel agency, The Society of IRT’s stock in trade is putting our clients at ease – in every situation.

That includes their experience on our recently redesigned website, which we’ve made even more simple yet elegant.

“Bravo” to our web designer, Nick Prebezac, of Nimbus Interactive, Inc.!

postcard-side-1

“Seven Stars Over Japan” postcard. Design by Stephen Sebree, Moonlight Graphic Works

Silver Award — “Seven Stars Color Blaze” oversized postcard (above):

Kyushu, Japan’s southernmost island, is awash in radiant, natural color – a perfect complement to the equally spellbinding decor of the Seven Stars luxury train.

The oversized postcard format is ideal for showcasing these twin beauties.

• • •

So how does winning these awards affect you?

Simple. We want to thrill you.

It might be just an overnight Paris-Venice anniversary celebration. It might be a 25-day St. Petersburg-Moscow-Vladivostok “Grand Tour of Russia.

We exist to give you the luxury trip of a lifetime — from the first email or postcard you receive to the final welcome-home phone call.

• • •

For info on our luxury rail charters in Peru, Ireland and Japan next year — or any great luxury train trip — contact us. Email tourdesk@irtsociety.com, or call (800) 478-4881; (502) 897-1725.

JR Kyushu’s Little ‘Sweet Train’ Big on Beauty, Fun, Good Taste

8 Jan
Oita 2 (1)

The Sweet Train glides through Oita Prefecture. Photo courtesy of JR Kyushu

One of JR Kyushu’s newest railway confections is the Aru Ressha,  or Sweet Train. It’s one of a dozen special trains dreamed up by the creative minds of railway officials on Japan’s southernmost island.

While on my quest to experience JR Kyushu’s luxurious and wildly popular Seven Stars, I was hoping also to ride the Sweet Train — also a star in its own right. It’s a post-tour option on our very popular “Seven Stars Over Japan” luxury tour.

http://www.irtsociety.com/journeyDetail.php?id=230

IRT Photo by Owen Hardy

Like its “big sister,” the Sweet Train sells out months in advance.

Several weeks before my departure on Japan Air Line’s Chicago-Tokyo flight, I received the email I’d been hoping for:

“Good news!” wrote Simon Metcalfe, director of international sales for JR Kyushu’s Seven Stars train. “There’s been a cancellation on the Sweet Train. You and I will be going from Sasebo to Nagasaki.”

Several weeks later, Simon and I were standing on the Sasebo Station platform. The Sweet Train had arrived, and the place was bustling.

DSC_0623

Service is friendly, and the design is sumptuous, on the Sweet Train. IRT Photo by Owen Hardy

“We recommend doing the Sweet Train before the Seven Stars,” Simon told me, as the Seven Stars’ level of service and amenities are superior.

But as a visiting foreigner (and American, where rail service is sparse), I found every aspect of the Sweet Train beguiling.

For what it is — a little more than two-hour ride with light lunch and four courses of desserts as beautiful as they are tasty — the Sweet Train is a must-do option if you get anywhere near Kyushu. The train’s design, food, service and scenery are superb.

And its history — which surprisingly involves the USA at the turn of the last century — is fascinating.

DSC_0493

The Sweet Train abounds with intricate, locally crafted woodwork. IRT Photo by Owen Hardy

Anyone who’s seen pictures of or been on the Seven Stars will immediately recognize the work of Sweet Train designer, Mr. Eiji Mitooka, who also designed the Seven Stars.

The Sweet Train reflects many Seven Stars elements: lighting and decor employing similar patterns (fabrics and wallpapers in rich hues, often with a nature theme); sumptuous woods and intricate details for those who take time to seek them out.
Rail enthusiasts, for example, must be sure to excuse themselves to wander back towards the lavatory. On the way, they’ll discover a cabinet with several scale-model steam engines and tenders.

And even the bathroom itself is richly decorated and not to be missed.

The self-propelled Sweet Train comprises just two cars. Car No. 1 has a more traditional, open seating plan. Car No. 2, where Simon and I sat, consists of private “booths,” accessible through sliding wooden doors.

IMG_6013

The Sweet Train serves a seasonal menu of delicacies from Kyushu. The center section of my bento box included vegetables in the shapes of autumn maple and gingko leaves. IRT Photo by Owen Hardy

Following a starter of orange juice and champagne, the fanciful parade of delicate food starts with a colorful box of meat, fish and vegetables, all sourced from Kyushu’s finest providers.

Then come three sweets courses, made from a variety of seasonal fruits, followed by a delicacy called mignardises (tea cakes).

The menu is the brainchild of Mr. Yoshihiro Narisawa, who has a famous restaurant named Narisawa in Tokyo.

The service on the Sweet Train, meanwhile, is top-notch: friendly, knowledgeable and indefatigable. The Sweet Train staff knows how to put on a show.

DSC_0598

A view out my window as the Sweet Train skirted Omura Bay. Note the delicately constructed wooden window shade. IRT Photo by Owen Hardy

Also — remember to drag your senses away from the plush interiors, scrumptious food and smiling wait staff — and be sure to admire the view: It’s as if it’s custom-designed for this train. The train skirts the broad, blue Omura Bay — gorgeous.

(Note: My Sasebo-Nagasaki trip was in November — autumn in Kyushu. The Sweet Train summer route is between Oita and Hida.)

And what’s the America / Sweet Train connection?

DSC_0630

A woman in traditional dress greets passengers in Nagasaki. IRT Photo by Owen Hardy

In 1907, Kyushu Railways ordered a set of “luxury rail cars” from the Philadelphia manufacturer, J.G. Brill Co.  However, nationalization of the railway sidelined the cars.

Now enter Japanese model railway enthusiast Nobutaro Hara, who remembered the cars from his youth and made a model of the Brill train. Eventually the little train wound up in his model railroad museum in Yokohama.

Sweet Train designer Mr. Mitooka based his modern design on Mr. Hara’s model. And hence — this was probably the first time a full-sized train took inspiration from a model!

Want to ride the Sweet Train? We’ve reserved a few coveted places for participants to add the Sweet Train to our luxury Japan by Rail tour running Nov. 3-18 (which includes a four-day trip on the Seven Stars).

On last year’s tour, everybody booked on our journey could not resist the sweets — on the Sweet Train.  And we could only grab 12 spots on the little train for this year’s tour. (Yes, it’s that popular.)

For a beautiful, full-color, 24-page brochure, please email your name and address to tourdesk@irtsociety.com. Or call (502) 897-1725 or (800) 478-4881.

%d bloggers like this: