Snazzy Copy, Graphics, Pixels Prompt Four Magellan Awards!

4 Nov
sevenstarscollage

Seven Stars Over Japan ad campaign materials. IRT Photo

We’re celebrating!

Travel Weekly magazine just published  winners of its 2016 “Magellan Awards” — the travel industry’s “Oscar.”

And The Society of International Railway Travelers® won four: three Golds and one Silver.

Gold Award —Seven Stars Over Japan” marketing campaign:

Mission: Introduce the world’s newest and most exclusive train – Kyushu’s Seven Stars – to the Western luxury travel market.

Time frame: 11 months.

Room for error: None. (We’d chartered the entire train!)

Campaign: Email blitz, oversized postcards, blog posts, brochure, web presence, news release announcing our latest “World’s Top 25 Train®.”

Crowning glory: Two specially commissioned Seven Stars posters/postcards, courtesy of our Magellan Award-winning designer, Stephen Sebree, of Moonlight Graphic Works.

Result: The tour sold out in two months!

7_stars_big_train

Seven Stars in Kyushu poster. Japan’s first luxury train, the Seven Stars was recently named one of The Society of International Railway Travelers’ “World Top 25 Trains®.”  Poster design by Stephen Sebree, Moonlight Graphic Works

2 Gold Awards — IRT Website (www.irtsociety.com):

As a highly focused, independent travel agency, The Society of IRT’s stock in trade is putting our clients at ease – in every situation.

That includes their experience on our recently redesigned website, which we’ve made even more simple yet elegant.

“Bravo” to our web designer, Nick Prebezac, of Nimbus Interactive, Inc.!

postcard-side-1

“Seven Stars Over Japan” postcard. Design by Stephen Sebree, Moonlight Graphic Works

Silver Award — “Seven Stars Color Blaze” oversized postcard (above):

Kyushu, Japan’s southernmost island, is awash in radiant, natural color – a perfect complement to the equally spellbinding decor of the Seven Stars luxury train.

The oversized postcard format is ideal for showcasing these twin beauties.

• • •

So how does winning these awards affect you?

Simple. We want to thrill you.

It might be just an overnight Paris-Venice anniversary celebration. It might be a 25-day St. Petersburg-Moscow-Vladivostok “Grand Tour of Russia.

We exist to give you the luxury trip of a lifetime — from the first email or postcard you receive to the final welcome-home phone call.

• • •

For info on our luxury rail charters in Peru, Ireland and Japan next year — or any great luxury train trip — contact us. Email tourdesk@irtsociety.com, or call (800) 478-4881; (502) 897-1725.

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